Clothing Care Basics worth a refresher

July 26th, 2010

We have sent out our newsletter to our customers about “Clothing Care Basics.” This is good information for anyone:

Clothing care starts the moment you begin to shop. It ends when you retire or donate the garment. We follow the life of a garment, from the time of purchase to spotting, cleaning and, finally, storing for the season – with everything in between.

Start caring:

•    By choosing the right fabric and fit for your lifestyle
•    By reading the care label on each garment, before you buy
•    By recognizing spots – and their origins – and knowing if they require pre-treatment, and then dry cleaning or wet cleaning

Recognizing water-based spots

Water-based spots from soda, coffee, and wine usually have a ring around the outside.

Recognizing Oil-based spots

Oil-based spots from food oils, french fry grease, and mayonnaise are absorbed into the fabric and do not have a ring. These spots can be set by soap & water and usually require dry cleaning.

What to do with spots

If you identify these spots, take them to the cleaner within 48 hours or so, and point them out to the customer service representative. Most spots will come out!

Tags: Clothesline Cleaners, clothing care
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Remember summer camp? Keep it going this Saturday

June 10th, 2010

Family fun, live music and a good cause on Saturday, June 12
God Rocks Festival on Boise Bench to raise money for summer camps

For more information:
Steve Fulton, 870-7875
Gary McCracken, 861-8588
Martin Johncox 658-9100

Thousands of Idaho kids have great memories of summer camp, but many of those  same summer camps are at risk in the economic downturn.

To assist the camps, a group of Idaho residents has started the God Rocks Festival from 3 p.m. to 9 p.m. on Saturday, June 12, at the Red Rock Christian Church sports fields at the corner of Kootenai and Roosevelt streets.

“Some of my most cherished memories growing up were made at these church camps and I know that is true of many of my friends,” said Gary McCracken, a local businessman who attended the camps in the late 1960s and ‘70s. “If Idaho kids are to continue to have these experiences, we need to support these camps.”

McCracken, a guitarist, is one of a number of musicians who will play at the festival, including Shon Sanders and Desirae Bronson. Local musician and producer Steve Fulton is headlining the event. The event is non-alcoholic, non-smoking and will include food, bouncy jumps and other family fun. There is no admission although people will be asked for a donation upon entry.

Most of the camps are affiliated with Christian churches, which have provided a stable source of kids, funding and support to keep the camps affordable, but children of all beliefs are welcome at the camps.

The Facebook events page is at http://tinyurl.com/godrocks2010 and the event Web site is http://godrocksfestival.rrccdoc.org/

Proceeds from the festival can be used to support this important ministry in the following ways:

Endowment Funding
Property Leases
Camp Improvements
Camper Scholarships
Stipends for camp counselors from NCC, Chapman and other institutions.

Tags: events
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Customer appreciation tonight in Meridian

May 13th, 2010

Our Customer Appreciation Event is tonight from 6-9 at Quick Computers, 2100 Fairview Ave in Meridian. Please be our guest at this fun event and give us the opportunity to meet you face to face and thank you for being our valued client. We are honored to be affiliated with this top-notch group of business professionals and pleased to be able to invite you to meet them as well.

In addition, this is a business networking event. Local business owners will attend and this is a great way to make new contacts and connections.

Arrive at your convenience, eat some great food, have a beverage, enter the drawings for awesome prizes like a FLAT SCREEN TV, or a BIKE, a $500 gift card from CHF and more! Dress casual, stay as long as you like and ENJOY this event put together just for you.

EVENT SPONSORS:

Jodi Whittaker, Whittaker CPA
www.whittakercpa.com

Terrie Davey, Mrs. Powell’s Cinnamon Rolls
www.freshcinnamonrolls.com

Karen Bollinger, NuSkin

Troy Norris, Balance Chiropractic
www.balancechiro.net

Scott Galloway, Quick Computer Services
www.quickboise.com

Bill Schultz, Schultz Appraisal
www.schultzappraisal.com

Dave Smith, Allstate Insurance
www.allstate.com

Kellie Allen, Guild Mortgage
www.kellieallen.com

Lou Siron, Flowing Springs Wellness
www.flowingsprings.com

Ron Minegar, Ron Minegar Real Estate
www.ronminegar.com

Keh McCracken, Clothesline Cleaners
www.ClotheslineCleaners.com

Tags: events
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“Why do you cost so much?”

May 6th, 2010

Last week, I received this letter from a customer:

Dear Madam or Sir,

I just picked up my dry cleaning (7 shirts) from your Orchard store and to my AMAZEMENT it cost $53.01!! I am completely shocked.  I cannot imagine why your prices are so high when other places charge $1.50 a shirt. That would have been 10 dollars… far less than your charges. I will not be returning to your store and I will definitely let my friends and family know about your ridiculous prices.

Sincerely, (name withheld)

In my response to this customer, I explained one of the six shirts, a 100% cotton button-down, was processed in the executive shirt laundry at $2.84. This is our lowest price service.  The other five shirts were either made of 100% silk or 100% rayon. Both of these are specialty fibers and require extreme care to prevent shrinkage and fading.  We hand-finished these to preserve a like-new appearance and charged accordingly. The blouse might deserve a second look.  If this is a basic button down style and at least a size 10 we could have processed it through the executive shirt laundry for $2.84.  In that case, we owe this customer a credit. I am not aware of any competitor charging as low as $1.50 for laundered shirts.  Even “bang and hang” discounter charges a flat rate of $2 per garment, pre-paid, with no guarantees.

However, this person’s letter touches on larger things going on in the dry cleaning industry.

Over the past few years, there’s been increasing differentiation between local dry cleaners. Some, like Westco, are trying to stake out the middle of the road, trying to offer the most service for the least price. Others, especially some long-established local cleaners, are trying to offer the least service for the least price. Clothesline Cleaners has responded too and we have moved up to the premium category, offering the most service for the most price. That’s where we see our niche and no one can match it in our service area.

Like so many other things in life, you get what you pay for. People trust us with their clothing, which in some cases could be thousands of dollars for a custom suit or dress. It may be a wedding dress that is really irreplaceable. If that gets damaged while in our care, we purchase a replacement or do the best that is humanly possible. We don’t reimburse for the current estimated value of the garment. We do whatever is necessary to set things right and replace the garment. That’s a form of insurance and we have to build it into our cost structure.

We offer pickup and delivery, automated 24-hour pickup and dropoff and attention to detail in all aspects of what we do. We send our employees regularly for training. We have invested tens of thousands of dollars in computer automation to ensure garments are processed, tracked, sorted and delivered promptly and without errors or lost items. We have more staff to attend to details, like pressing each shirt collar, spot removal and careful sorting before washing. All this costs more money, but it results in fewer mishaps, a higher overall level of fabric care and customers who are very pleased with the appearance of their clothing.

With the discount cleaners, there’s no guarantee. Someone who is charging $2 per item, flat rate, simply doesn’t have the resources to pay for your $200 designer jeans if they come out damaged. At the same time, they aren’t doing a whole lot to provide any special handling the garment requires. It’s a completely different system than ours. Very little care or concern goes into the cleaning and finishing of those items, there’s a lot of steam tunnel work, very little hand finishing and no guarantees. The fact that you pay up front tells you you’re going to take what you get.

The middle-of-the-road cleaners are the ones struggling to create a market. Because of the economy, everyone is price-conscious. Discount cleaners are doing fairly well as consumers are trying to spend less, abandoning the mid-market cleaners. But before long, someone is going to become dissatisfied with a discount cleaner, sending that customer back to a more expensive cleaner.

We know who we are, we know who are customers are, we know our capabilities and their value and we are not shy about charging for it. Given our level of service and commitment, we are actually pretty competitive with the mid-level cleaners. If you are looking for premium service and unmatched commitment to customer satisfaction and quality, we are your dry cleaner.

Tags: Clothesline Cleaners, cost, economy
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Methods for Management conference provides guidance, good times

April 14th, 2010

We were fortunate to attend the Methods for Management biennial MfM Success Conference March 22 – 26, 2010 aboard the Norwegian Sky cruise liner traveling between Miami and the Bahamas.  The theme was “Sailing Out of the Slump,” focusing on cooperative activities to promote business development and profitability by sharing creative solutions and ideas among owners in the dry cleaning industry.

Clothesline Cleaners was presented with the awards for New Store of the Year and Social Media Effort of the Year and we earned a runner-up award for our van designs. We won these awards among a pool of applicants who had submitted their efforts to a panel of judges consisting of leaders in the fabricare industry who were featured presenters during the conference, including:

■       Trudy Adams, Director of Customer Service and Sales for The Cleaner’s Supply

■      Don Desrosiers, President of Tailwind Systems

■      Carolyn Nankervis of Marketwise Consulting Group Inc.

■      John Rudolph of Cleaning By Page and Nationwide Carpet Cleaning

■      Tom Pisani, Finance & Economics Adjunct Professor and Former CFO of a Fortune 500 Company

These are all top industry players in the industry and we are fortunate to have had their participation in the conference. Methods for Management serves the drycleaning industry through independent consulting relationships as well as coordinating and facilitating Management Bureaus.   MfM Management Bureaus provide a safe, non-competitive environment where members are comfortable sharing information, issues, and concerns with peers that they trust and respect.  MfM as helped clients, nationally and internationally, improve profits and operations since 1953.

We also went on two plant tours during the conference.  Our first tour was through New Oriental Cleaners in Nassau, led by Lana Lee-Brogdon, her husband Chris, and her father Henry.  The group enjoyed the experience of this dry cleaning plant on the Bahamas! Angel and Franky Suarez of Rey’s Cleaners led our second tour through their plant in Miami.  The group was thrilled to see their large warehouse plant operation which reaches all over the city and even miles outside Miami.

It wasn’t all work. Keh gave the group hula dancing lessons and together we wrote a song dedicated to MfM.

Keh and Gary McCracken perform a song they composed at the business retreat

Success 2010 Blues
Well we want to welcome you to Success 2010
A four day cruise sponsored by MFM
Chance to meet and greet old colleagues and friends
A floating business trip for not much to spend
If this is bad economy, then I like the trend
Sail on to success, I hope the fun never ends
Oh Yeah,
A great trend!

The waters been rough we’ve got to stem the tide
But don’t you fret cause along for the ride
We’ve got guest speakers here from far and wide
Giving us pointers on how to survive
The storms may blow, the waters may rise
They are here to teach us, how to be wise
Oh yeah, we’ll survive!

Diana Vollmer, is the big cheese
Say; Girl, Staple, Upcharge, pass the dinosaur please
She dosen’t like excuses she’s as tough as a nail
Marta will tell you she’s a tiger by the tail
Expenses and costs, your profit and loss, the EBITDAL
Nothing gets by her, like a fly on the wall
Oh yeah, that ain’t all!

She packs a lot of business into just a few days
There never is time to sit around and laze
The schedule is tight, from morning till nigh
When it’s all done we just sit back and sigh
Benchmarks to beat, case studies, and feats
It’s so exhausting, I think I could die
Oh yeah, but I’ll try!

We’re all about the same; we’re on the same track,
Cleaning people’s clothes like sweaters, coats and slacks
Mustard stains, the boiler pains, drapes on the line
Hangers, clips and tissue paper, shirts done on time
A million different messages, buttons and soap
We lost that one shirt now we feel like a dope
A dope, on a rope!

Well there’s a lot of us here, with individual names
Like, Anton’s, Balfurd’s, Blue Sky, and Greene’s
Ablitt’s, Art, Bowen, Burke, and Kean’s
Cleaning by Page, and Crest Quality
The Cleaning Company, Crouse, Dandy, and Don’s
Davis, Drake, Glyndon, and Fashion
Oh yeah, we’re not done!

Hallmark, GreenStreets, and Dublin
Hallak, Hilker’s, and Martinizin’
Hill Street, Lemon Tree and New City
Moons, Modern, Nichols Hills and Spiffy
Prestige, Shirtland and Shaffers Dry Clean
Westbank, Tripps Fine and Supreme
Oh yeah, we’re all clean!

Now’s the time for cruisin’ let’s go
Swimming, Dancing, Dining and a casino
When business is done how bout a massage and spa
Island excursions – PinaColada
One last thing that we’d like you to know
We’re Gary and Keh from Clothesline that’s in Idaaahooooooo!

Tags: Awards, Boise, Clothesline Cleaners, economy, Idaho, Meridian, Methods for Management, music
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Clothesline Cleaners Earns International Drycleaning Award

November 15th, 2009

CLOTHESLINE CLEANERS

Earns International Drycleaning Award

2009 Award of Excellence Recognizes Top Quality and Service

CLOTHESLINE CLEANERS has met the rigorous demands of the Award of Excellence program.  The BOISE-based cleaner passed all cleaning and customer service evaluations and earned the 2009 Award of Excellence for Quality Garment Cleaning & Customer Service.

This prestigious international award program is administered by the Clothing Care Council, a Washington, D.C.-based group.  To date, approximately 140 companies around the world have attained the Award of Excellence, which requires passing separate stain removal and cleaning performance tests among other criteria.  CLOTHESLINE CLEANERS is the only drycleaner in Idaho to do so.

The Clothing Care Council (CCC) represents the interests of the cleaning industry, clothing manufacturers, and consumer advisors in identifying those cleaning plants that provide the highest level of clothing care.  The group began accepting applications for the Award of Excellence for Quality Garment Cleaning & Customer Service in 2005.

Visit www.ifi.org/consumer/AOE.php for more on the AOE Program.

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